2018 NFL Football Thread (1 Viewer)


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Super Bowl Ratings Hit 10-Year Low In Historic NFL Game & Patriots’ Win

The New England Patriots’ 13-3 victory over the Los Angeles Rams last night wasn’t the most exciting Super Bowl ever played by any measure, but the 2019 NFL championship game was sure one for the history books.

First of all, in the Patriots’ third consecutive visit to Super Bowl, the matchup in Atlanta on Sunday was the lowest scoring Super Bowl ever, a dubious honor at best. The record had been held by Super Bowl VII, which saw the Miami Dolphins best the Washington Redskins 14-7 on January 14, 1973.

Secondly, Patriots’ quarterback Tom Brady is now the first NFL player to win six Super Bowl rings. With this sixth Super Bowl win for the Patriots, the 41-year-old also has been in nine Super Bowls over his career, more than any other NFL player ever.

However, when it comes to ratings, Super Bowl LIII is not one anyone’s going to want to brag about. Shown on CBS for the first time since 2016 and with ad spots going for around $5 million each, the Rams’ loss scored a 44.9/68 in metered market results.

To put that in the starkest light of day, that’s a dip of more than 5% from Super Bowl LII February 4, 2018 on NBC in the first round of ratings. On a larger playing field and amidst a call for a boycott of the game due to the league’s “racist” treatment of Colin Kaepernick, Sunday’s metered market result is the worst the Super Bowl has done in the early numbers since the Pittsburgh Steelers beat the Arizona Cardinals on February 1, 2009.

A tight and seamlessly flowing offering from the network, yesterday’s Super Bowl also is down a bit more than 8% from the metered markets of the last time CBS had the game three years ago. That game, Super Bowl 50, saw the Denver Broncos top the Carolina Panthers 24-10 on February 7, 2016 in a gridiron clash that eventually resulted in 111.9 million viewers and the honor at the time of being the third most-watched show in U.S. TV history.

The lowest-rated Super Bowl in eight years in the early metrics, last year’s 41-33 win by the Philadelphia Eagles over the Patriots ended up with 103.4 million viewers, a nine-year low – so far.

Last night’s postgame premiere of James Corden-fronted reality series The World’s Best pulled in a 14.0 in the metered markets according to Nielsen numbers this morning. While unscripted apples to dramatic oranges, that’s a drop of almost 14% from the special Super Bowl episode of NBC’s This Is Us that aired after last year’s Eagles’ win. Compared to the debut of Undercover Boss on CBS back in the ancient TV days of 2010, the last time an unscripted show premiered on the net right after the Super Bowl, the series fronted by judges Drew Barrymore, RuPaul Charles and Faith Hill was down 31% in the metered markets.

No surprise for such a low-scoring game that didn’t see a single touchdown for ages, Super Bowl LIII peaked near the end with a 47.3 in metered markets in the 9:30-10 PM ET slot.

As we now turn our gaze to Super Bowl LIV set for next year in Miami, we’ll update with more Super Bowl LIII numbers, including that tepid Maroon 5 halftime show and The World’s Best debut later, as more data comes in.

As we have done in the past, let’s put the latest Super Bowl in greater perspective by checking out the Top 5 Super Bowl metered market ratings ever – a list that this year’s game is certainly not a part of.
Top 5 Super Bowl metered market ratings ever:
1) 2015: 49.7 – Super Bowl XLIX: New England Patriots vs. Seattle Seahawks (NBC)
2) 2016: 49.0 – Super Bowl 50: Denver Broncos vs. Carolina Panthers (CBS)
3) 2017: 48.8 – Super Bowl LI: New England Patriots vs. Atlanta Falcons (Fox)
4) 2013: 48.1 – Super Bowl XLVII: Baltimore Ravens vs. San Francisco 49ers (CBS)
5) 2011: 47.9 – Super Bowl XLV: Green Bay Packers vs. Pittsburgh Steelers (Fox)


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That Andy Warhol commercial was a trip.
Voted the worst commercial this year.

This Was the Worst Super Bowl Commercial, According to a Survey of Thousands of Viewers

Perhaps Super Bowl 2019 fans aren’t the target audience for Andy Warhol.

Thousands of Super Bowl LLIII viewers say they think Burger King’s commercial featuring the late and legendary artist was the worst ad of the night. That’s according to USA Today’s annual Ad Meter, which surveys thousands of viewers each year on their impressions of Super Bowl commercials.

The Burger King commercial, which aired during the game’s fourth quarter, featured a 37-year-old clip of Warhol unwrapping and eating a burger from the fast-food chain. The 45-second-ad ended with the hashtag #EatLikeAndy.

Ranked 58th out of 58 ads measured by USA Today’s Ad Meter, the commercial received a 3.63 out of 10 rating by voters on average. The NFL’s own “The 100-Year Game” spot took first with a rating of 7.69 out of 10.

Companies make big bets with ad campaigns each year at the Super Bowl. A 30-second Super Bowl commercial cost between $5.1 million to $5.3 million to secure on average, asMONEY recently reported. The price skyrockets from there when you take into account production and talent costs.

For Burger King, the unique nature of its ad didn’t appear to be a hit among surveyed viewers. And it’s unclear what Warhol himself would’ve thought of it, too. The Warhol clip was originally directed by Jørgen Leth, a Danish filmmaker and poet. It was used for his 1982 film “66 Scenes from America.” Burger King’s marketing team aired the clip untouched, the team told AdAge, though the original video is 4 minutes and 20 seconds long, and ends with Warhol finishing the burger and crumpling his trash. As the ad notes in small print, Burger King received permission from the Andy Warhol Foundation to air the footage.

In a recent interview, Leth, the director, said his team provided Warhol with three burger options — one from Burger King and two others with neutral wrappings. Leth said he worried about using a brand name in the clip “because Warhol was so aware of his own commercial value and he might refuse to appear with a certain product.” But when presented with those options, Warhol asked: “Where is McDonald’s?”

“He preferred McDonald’s because they had the nicest design, in his very professional opinion,” Leth said in the interview. “Burger King was OK, but he refused to work with the neutral ones.”


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The Pats are going to be ugly this year, franchise altering shit. Their demise already started and will finish this year.
And a 41 year old QB and a bunch of drama playing out behind the scenes.
Good news for Raiders fans......Patrick Mahomes threw 7 interceptions in 6 total practices so far. I have a sneaking feeling the Chiefs are gonna regret getting rid of Alex Smith.
Oh yeah?

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